📷 Image Credits: BusinessLine
Zomato, the popular food delivery app, has recently rolled out a new feature that suggests healthier alternatives to customers while they order their food. This feature, aimed at promoting healthier eating habits, has generated mixed reactions among users. While some appreciate the effort to make healthier choices easier, others are skeptical about the implications of such suggestions.
The new feature suggests options like roti instead of naan and lower-calorie desserts when users select their food items. However, the concept of what constitutes \ healthy\ food can vary greatly from person to person, making it a complex issue. Factors like individual dietary preferences, allergies, and nutritional needs play a significant role in defining a person’s perception of healthy food.
Furthermore, the feature raises questions about the balance between promoting health and potential feelings of guilt or restriction that may arise from being constantly nudged towards healthier choices. Research has shown that labeling certain foods as \ healthy\ can sometimes lead to overcompensation in terms of portion sizes, undermining the intended health benefits.
While Zomato’s initiative is commendable in promoting healthy eating habits, some customers have expressed concerns about the lack of customization options and the potential impact on their food choices. Suggestions for adding filters based on specific dietary preferences, such as gluten-free or low-oil options, have been raised, indicating a desire for more personalized recommendations.
Overall, Zomato’s new feature has sparked a debate among customers about the balance between promoting health and preserving the enjoyment of food. As the platform continues to evolve and optimize this feature, it remains to be seen how users will adapt to these healthier choices in their ordering habits.
