📷 Image Credits: India Today
Meta, formerly known as Facebook, has recently faced criticism for inaccurately labeling images as ‘Made with AI’ on its social media platforms. This issue arose when photographers discovered that even their manually captured images were being tagged with the misleading label. In response to the backlash, Meta has taken steps to address the situation.
The social media giant announced that it has replaced the ‘Made with AI’ label with a more informative ‘AI Info’ tag. This decision comes after recognizing that the previous labels did not align with users’ expectations and lacked sufficient context. The company explained its rationale in a blog post, stating that the new label aims to provide clearer information about the use of AI in images on its platforms.
According to Meta, the new ‘AI Info’ label will gradually roll out on mobile apps first before reaching the web platform. When users click on the tag, they will see a message similar to the old ‘Made with AI’ label, but with a detailed explanation of how the tag applies. This explanation will mention if the image is entirely AI-generated or if AI-based tools, such as Generative Fill, were used for editing.
The initiative to label photos created with AI tools was first announced by Meta in February, with the goal of helping users differentiate between AI-generated content and authentic photos. However, the implementation faced criticism, with users and photographers reporting instances of mislabeling. Notable cases included a photo of the Kolkata Knight Riders celebration being incorrectly tagged as ‘Made with AI.’
While the underlying technology for detecting AI use in photos remains the same, Meta hopes that the new ‘AI Info’ label will provide users with a better understanding that the tagged content may involve AI-powered edits but is not necessarily entirely AI-generated. Despite the update, the new label does not address the detection of completely AI-generated photos or the extent of AI-powered editing in an image. The company emphasizes the ongoing efforts to collaborate with industry partners to improve the labeling process.
In conclusion, Meta’s decision to replace the ‘Made with AI’ label with ‘AI Info’ reflects a response to user feedback and aims to offer users more transparency regarding the use of AI in images shared on the platform. As the new labeling system is gradually implemented, users can expect a clearer indication of AI involvement in photos, although challenges related to detecting entirely AI-generated content persist.
