The Chinese smartphone manufacturer Oppo is making strides in the tech world by focusing on bringing on-device artificial intelligence (AI) features to entry-level smartphones, with a particular emphasis on the Indian market. The company is currently in talks with chip makers like MediaTek and Qualcomm to streamline costs and system resources, making AI more accessible to lower-end smartphones. This move comes in response to the growing demand for AI-driven features in smartphones, aimed at enhancing user experience and product quality.
India, being one of the largest consumers of AI globally, is a crucial market for Oppo. The company aims to ensure that AI technology is accessible to all users, regardless of the price point of the device. With a target of selling 50 million smartphones globally equipped with generative AI features by the end of 2024, Oppo is gearing up to revolutionize the smartphone landscape.
AI implementation in smartphones goes beyond just generative AI capabilities. Oppo is focused on creating practical use cases for AI in everyday applications such as phone calls, photography, gallery, calendar, and memos. The company has tailored its AI capabilities for the Indian market based on feedback from local photographers, users, and market dynamics. This localization strategy extends to improving battery features to meet the specific needs of Indian consumers.
In a bid to boost its market share in India, Oppo has recently launched the Reno12 Pro 5G and Reno12 5G smartphone models with advanced AI stack features catering to photography, productivity, and efficiency needs. The pricing of these models reflects Oppo’s commitment to offering premium features at competitive prices, making them an attractive proposition for Indian consumers.
Furthermore, Oppo’s focus on AI innovation extends to its collaborations with tech giants like Google and Microsoft. The upcoming Reno Series and Flagship Series will integrate Google Gemini family large language models (LLMs), offering users innovative AI capabilities such as DESKTOP Copilot for enhanced content generation, text translation, and seamless integration with connected PCs.
In addition to enhancing user experiences, Oppo is also prioritizing data privacy and security in its AI initiatives. The company has pledged to never use user data to train AI models and ensures compliance with data protection regulations. With an expected surge in generative AI adoption in smartphones over the coming years, Oppo is poised to lead the charge in bringing cutting-edge AI technology to the fingertips of Indian consumers.
