Apple recently introduced new AI features in the suite Apple Intelligence at the company’s WWDC 2024 event, which are currently available for free across iOS 18, iPadOS 18, and macOS Sequoia. However, according to Bloomberg’s Mark Gurman, these features may soon transition into a paid subscription model in India. Gurman mentioned that Apple plans to split Apple Intelligence into two tiers – a free version with limited features and a paid version called Apple Intelligence+ offering a full suite of AI features across iPhone, iPad, and Mac.
The paid subscription is expected to generate more revenue for Apple compared to device sales, as the company aims to monetize its AI services. Additionally, Apple is planning to reduce the subscription revenue from every AI partner that integrates these features into their devices. While Apple has been focusing on bringing AI to its Vision Pro mixed reality headset, there is no immediate timeline for the rollout as the company is still rethinking how these features will be integrated into the mixed reality experience.
Apple Intelligence allows users to enhance their iPhones by prioritizing notifications, using writing tools for summarization and correction, and providing suggestions. The ‘Image Playground’ feature enables users to generate images based on prompts, while also allowing actions to be taken on behalf of the user such as opening files or playing podcasts. These features offer a glimpse into the potential of AI technology in enhancing user experiences across Apple devices.
With the introduction of Apple Intelligence, Apple is aiming to revolutionize the way users interact with their devices by integrating powerful AI capabilities tailored to personal contexts. The use of generative models and personal data will enable Apple Intelligence to deliver intelligence that is not only helpful but also deeply integrated into the user experience. The company is setting a new standard for privacy in AI with the implementation of Private Cloud Compute, balancing on-device processing with server-based models for complex requests while ensuring user data remains secure and private.
The integration of ChatGPT across Apple platforms further enhances the AI experience, allowing users to access advanced chatbot capabilities and image generation tools seamlessly. With the rollout of Apple Intelligence in the Indian market, users can look forward to a more personalized and intuitive AI experience that caters to their individual needs and preferences. As technology continues to evolve, Apple’s move towards a subscription-based model for AI features signifies a shift in the tech industry towards monetizing advanced technologies and enhancing user experiences.
