Apple and Meta Platforms, formerly known as Facebook, have been embroiled in a rivalry over privacy, app store policies, and more. Despite their differences, recent reports suggest that the two tech giants are considering a partnership in the realm of artificial intelligence. The Wall Street Journal revealed that Apple and Meta are in talks to integrate Meta’s AI models into iOS 18 for Apple Intelligence. This potential collaboration could mirror the existing partnership between Apple and ChatGPT, where certain user queries are sent to a third-party AI model for processing. If the agreement comes to fruition, users may have the option to leverage Meta AI models for certain requests within the Apple ecosystem. The integration is expected to be offered for free, and models like ChatGPT-4o and potentially Meta AI could be available as backends for Apple Intelligence. Apple has expressed its intention to incorporate a variety of AI models, including those from Google Gemini, Perplexity, Anthropic, and others. With the impending launch of iOS 18, iPadOS 18, and macOS Sequoia, Apple Intelligence aims to enhance user experiences by offering a broader scope of AI capabilities. The initial rollout will target US English-speaking users on specific Apple devices, with plans for additional language and region support in the future. While the discussions with Meta and other AI companies are still ongoing, the potential integration could open up new avenues for these companies to reach a wider audience through Apple’s platforms.
