Tata Motors, India’s prominent automotive manufacturer, is rejoicing over the achievement of selling 7 lakh units of India’s No. 1 SUV – the Nexon, within its 7th year. Launched back in 2017, the Nexon has secured the position of India’s best-selling SUV for three consecutive years, from 2021 to 2023. It earned the prestigious title of being India’s first GNCAP 5-star rated vehicle in 2018, laying the foundation for other Indian automobiles to follow suit. In February 2024, the latest generation Nexon received its GNCAP 5-star rating under the updated 2022 protocol, with the Nexon EV also achieving a coveted 5-star rating from Bharat-NCAP this month.
With a collection of 41 esteemed awards, the Nexon’s exceptional performance is reflected in its rapid sales growth, with over 3 lakh units sold in just the past two years (2022 and 2023). Available in various powertrains including petrol, diesel, and electric options, the Nexon brand has flourished over time, establishing a loyal fan base through its innovative design, standout features, and tech-forward experience.
Mr. Vivek Srivatsa, the Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., remarked on this significant milestone, stating, ‘Since its inception in 2017, the Nexon has set new benchmarks in design, safety, comfort, and driving pleasure. The unwavering support and love from its expanding customer base have elevated the Nexon to an iconic status within the industry. Offering a wide range of powertrains and personas, we have ensured that there is a perfect Nexon for every evolving need and discerning choice of our customers.’
To commemorate this milestone of 7 lakh sales in 7 years, Tata Motors’ passenger vehicle dealers and showrooms across the nation are hosting special events and customer gatherings. Customers are eligible for benefits of up to Rs. 1 lakh (based on model and variant) for both new bookings and those awaiting delivery of their Nexon. This announcement comes with a reminder that the benefits are applicable for bookings made until the 30th of June, under specific terms and conditions.
The Nexon remains a top choice for consumers due to its cutting-edge features, enhanced safety measures, and unique personas, offering an unmatched driving experience. Its modern and premium design language exudes sophistication and dynamism, solidifying its position as the leader in the competitive Indian auto industry.
