📷 Image Credits: The Verge
As technology continues to advance, Google is making waves in the realm of digital advertising with the launch of its innovative Google TV network aimed at filling free streaming TV channels with targeted ads. The new advertising network is set to expand campaigns across Google TV networks and includes Google-owned ad inventory in third-party apps.
Google is set to introduce unskippable in-stream ads to over 125 live channels, many of which are part of the FAST (Free Ad-Supported Television) category. This move comes as Google places a strong emphasis on promoting free ad-supported streaming TV to its users, with the aim of enhancing the overall viewing experience.
With approximately 20 million monthly active devices utilizing Google TV and Android TV OS, advertisers are presented with a significant opportunity to reach a wide audience. By incorporating YouTube, which boasts over 150 million monthly active viewers in living rooms, Google is further expanding the reach of its advertising network.
Advertisers using Google Ads and Google Display & Video 360 can seamlessly extend their campaigns to include the Google TV network by selecting the new option under YouTube & Google. This integration allows ads to span across various Google TV networks, encompassing Google-owned ad inventory in third-party apps.
The rise of FAST channels, providing a cable-like experience without the cost, has contributed to the growing popularity of free streaming services. Despite primarily featuring reruns, these channels offer a familiar background noise for viewers, making it an ideal space for targeted ads.
Overall, Google’s new advertising network for free streaming TV channels on Google TV-powered devices and smart TVs signifies a significant shift in the digital advertising landscape, providing advertisers with a unique opportunity to engage with a vast and diverse audience in India.
