📷 Image Credits: BusinessLine
Traveling has always been a passion for many, but with it comes the responsibility of being environmentally conscious. One brand that is making waves in the sustainable travel gear industry is Uppercase. Founded in 2021 and officially launched in early 2023, Uppercase is not just any luggage brand; it’s an eco-friendly initiative with a vision. The brand has set its sights on achieving a revenue of ₹250 crore by the fiscal year 2026 and reaching breakeven the year after.
Headed by Sudip Ghose, a veteran with nearly two decades of experience in the travel gear sector, Uppercase specializes in sustainable travel gear. From hard luggage to backpacks, duffel bags, and office satchels, the brand offers a wide range of products. Their flagship product, the ‘Bullet’ hard luggage line, even received the prestigious Red Dot award for its innovative design.
Uppercase stands out not only for its commitment to sustainability but also for its impressive achievements in a short span of time. The brand has managed to recycle the equivalent of 18 lakh plastic bottles, save 1.47 Lac equivalent kgs of CO2, and conserve 32K equivalent liters of oil through its operations cycle within the past 21 months.
With a goal to capture 2% of the ₹10,000 crore backpack market within the next five years, Uppercase is on a growth trajectory. The brand, which currently operates in 1600 outlets across the country, plans to expand to 2500 stores and open 50 standalone retail stores by the end of the financial year. Additionally, with a workforce of around 60 employees, Uppercase aims to recruit 20-40 new employees by the end of the current financial year.
Moreover, Uppercase is not just a business but a mission to promote sustainable and eco-friendly travel. Their products, like the eco backpacks they offer, are designed to meet the needs of modern travelers while being environmentally conscious. From using recycled materials to ensuring product durability and functionality, Uppercase is setting new standards in the industry.
Sudip Ghose, the driving force behind Uppercase, brings valuable insights from his leadership roles in renowned brands like American Tourister, Skybags, Lavie, and Caprese. With a dedicated team of experienced professionals by his side, Uppercase is committed to creating a better, brighter, and happier world through fashionable and environmentally sensitive travel gear.
In a world where sustainability is no longer just a trend but a necessity, Uppercase is paving the way for a greener future in the travel gear industry. With their innovative designs, eco-friendly materials, and commitment to doing good, Uppercase is indeed leading the path to sustainable travel. So, if you’re looking to make a conscious choice for your next travel gear purchase, Uppercase might just be the brand you’ve been waiting for.
