📷 Image Credits: Gadgets 360
Meta, formerly known as Facebook, has recently faced backlash over its ‘Made with AI’ label on Instagram, as several photographers and influencers criticized the platform for mislabeling their original posts as AI-generated content. In response to this criticism, Meta has now updated the artificial intelligence (AI) content detection label to ‘AI Info’. This change aims to provide more context and clarity to users regarding images and videos that have been edited using AI tools.
The company acknowledged that the previous label did not align with people’s expectations and lacked sufficient context. Moving forward, users will see the ‘AI Info’ label instead of ‘Made with AI’ on posts that have been edited using AI tools. The new label will not only eliminate confusion but also offer more information about the use of generative AI in the content.
Users can click on the ‘AI Info’ label to access a bottom sheet that explains, ‘Generative AI may have been used to create or edit content in this post.’ Additionally, Meta has emphasized its commitment to working with industry partners to enhance the AI labelling process.
Despite the updates, there are concerns that the widespread use of the ‘AI Info’ label for minor AI edits may dilute its original purpose of identifying deepfakes and manipulative AI content. Meta is striving to improve the accuracy of its AI labelling by collaborating with other companies and implementing industry-standard indicators, such as the Coalition for Content Provenance and Authenticity (C2PA) and the International Press Telecommunications Council (IPTC) standards.
In conclusion, while Meta’s decision to rebrand the ‘Made with AI’ label to ‘AI Info’ reflects its responsiveness to user feedback, the platform continues to face challenges in accurately identifying AI-generated content. The company’s ongoing efforts to refine its AI labelling process demonstrate a commitment to transparency and user trust in the evolving landscape of digital content creation.
