📷 Image Credits: GSMArena.com
Qualcomm recently unveiled their new Copilot+ PCs at the Computex keynote, featuring Snapdragon X Elite or Plus chips. In a cheeky nod to the iconic ‘I’m a Mac/I’m a PC’ ads from Apple, Qualcomm enlisted the services of Justin Long, the original ‘I’m a Mac’ guy, in a promotional clip. The clip showcases Long, still using a MacBook, being bombarded with notifications, a problem that the Copilot AI can solve by either muting notifications or responding to voice commands. This move by Qualcomm is part of their collaboration with Microsoft on bringing Windows on ARM devices to the market.
While Apple has its own powerful Neural Processing Unit (NPU), Qualcomm’s focus on AI and cooperation with Microsoft sets them apart. Partnering with OpenAI, which is partially owned by Microsoft, Qualcomm is leveraging advanced AI technology for their Copilot system. This collaboration aims to offer a unique user experience, particularly for Linux users who appreciate the advanced hardware.
Interestingly, the advertisement featuring Justin Long received mixed reactions from viewers. Some found it amusing and a clever play on the original ad campaign, while others criticized it for lack of originality. Long’s presence in the ad, given his history with Apple and Intel in similar campaigns, sparked a debate among tech enthusiasts.
Overall, Qualcomm’s effort to promote their Snapdragon X powered PCs through a nod to the past has created buzz in the tech community. The ad, although polarizing, has succeeded in drawing attention to the new line of devices and the innovative features they offer. As the tech landscape continues to evolve, partnerships between companies like Qualcomm, Microsoft, and OpenAI are shaping the future of computing.