Reliance Jio Launches JioTag Air to Challenge Apple’s AirTag: Price, Features Revealed

Reliance Jio, led by Mukesh Ambani, has introduced a new device named ‘JioTag Air’ to compete with Apple’s AirTag in the item tracking market. The JioTag Air serves as a sleek and efficient solution for individuals who frequently misplace their valuable items like keys, ID cards, wallets, purses, luggage, and even pets. It can be attached to these items and seamlessly integrated into both Apple and Android ecosystems. As a home-grown alternative to Apple’s AirTag, JioTag Air offers compatibility with the Apple Find My app for iOS users, ensuring seamless tracking through a secure Bluetooth signal detected by nearby Apple devices. Android users, on the other hand, can utilize the JioThings App to track their items through the expanding JioThings community find network.The JioTag Air marks a significant advancement from its predecessor, JioTag, by incorporating support for Apple’s Find My network, expanding its reach and usability across various devices. Priced at Rs 1,499 (with an MRP of Rs 2,999), the JioTag Air is a cost-effective solution that can be purchased from Jio’s website, JioMart, Reliance Digital, and Amazon India. With enhanced features such as Bluetooth 5.3 support, improved connectivity, and affordability, the JioTag Air aims to revolutionize the item tracking market in India and provide users with a reliable and efficient tracking solution.