📷 Image Credits: CNBC
Samsung is set to launch an upgraded version of its voice assistant Bixby this year, incorporating its own artificial intelligence models. The latest development comes from the mobile chief TM Roh, who confirmed the news in an interview with CNBC. Bixby, which was first introduced in 2017 with the Galaxy S8, is expected to receive enhancements through Gen AI technology.
The upgraded Bixby will leverage Samsung’s own large language model (LLM) to provide users with a more advanced digital assistant experience. With features like live translations and Bixby Vision tools, users can expect improved functionalities for tasks like scanning objects through the phone’s camera.
The advancement of Bixby with application of generative AI marks Samsung’s commitment to incorporating cutting-edge technologies into its devices. While Samsung continues to support multiple voice assistants, including Google’s AI assistant, the focus on enhancing Bixby highlights the company’s dedication to AI-driven features.
In line with industry trends, where digital assistants are becoming increasingly sophisticated, Samsung is aligning Bixby with current AI advancements. The move to upgrade Bixby is part of a broader strategy to bring more AI capabilities to Samsung’s product lineup, as seen with the recent launch of the Galaxy Z Fold6 and Z Flip6 devices.
With the official confirmation of the Bixby upgrade, Samsung aims to offer users a seamless and intelligent digital assistant that can cater to a wide range of needs. The integration of Gen AI technology into Bixby signals a new era for Samsung’s voice assistant, positioning it at the forefront of AI innovation in the mobile industry.
