📷 Image Credits: Moneycontrol
The Indian wedding industry, known for its extravagant celebrations and emphasis on capturing precious memories, is set for a revolution with the introduction of Nvidia’s RTX 40 chips. Nvidia, a leading semiconductor chip manufacturer, has empowered six Indian custom computer makers to develop systems that expedite video editing using artificial intelligence (AI). These systems target studios specializing in wedding photography and videography, promising substantial performance improvements of approximately 1.8x, resulting in faster editing times and increased efficiency.
While Nvidia’s enterprise-grade AI chips have been popular in recent years, the RTX 40 series, launched in October 2022, focuses on gamers and content creators. These chips leverage AI to enhance visual quality, particularly in creating realistic lighting, shadows, and reflections in videos. As a result, wedding visuals can become more immersive, lifelike, and responsive to user interaction, revolutionizing the way memories are captured.
In a country where weddings are a significant part of the culture, photography and videography expenses can range from Rs 15 lakhs to Rs 50 lakhs or more in high-end weddings. These costs include pre-wedding shoots, wedding day coverage, and post-production editing. With Nvidia’s RTX chips, the video editing cost, which comprises 10-15% of the total wedding expense, can be substantially reduced, making high-quality edits more accessible and time-efficient.
The total wedding industry in India is estimated to be around $130 billion (approximately Rs 11 lakh crore). An average Indian spends Rs 12 lakh on a wedding, with video editing costs estimated to be in the range of Rs 30,000 to Rs 72,000. However, with the introduction of Nvidia’s RTX chips, the entire segment of video editing in wedding shoots could be valued at Rs 66,000 crore, showcasing the massive potential for technological advancements in the industry.
Furthermore, the use of Nvidia’s chips not only benefits videographers and studios but also signifies a shift towards innovative technology incorporation in traditional sectors. The RTX chips enable creators and developers to elevate user experiences and redefine industry standards, highlighting the broader application of AI in various domains beyond gaming. With six Indian computer builders offering custom systems with Nvidia chips, the Indian wedding industry can expect a significant transformation in the way memories are captured and cherished.
